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Agencies & professional services AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Agencies & professional services sites we could read and says nothing about how many turned our scanner away.

Updated 11:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Agencies & professional services leaderboard

How Agencies & professional services sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 28%
  • 81–90 43%
  • 0–80 29%
Show as a table
ScoreShare of sites
91–10028%
81–9043%
0–8029%

An industry is only known for a page our scanner could read, so these shares are of the Agencies & professional services sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 10%
  • robots.txt disallows major AI crawlers 3%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers10%
robots.txt disallows major AI crawlers3%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Agencies & professional services sites get right and wrong

Passed more often than on the average site: “Right schema type for the page” (86%, against 69% of all sites); “Open Graph tags for sharing” (58%, against 48% of all sites); “Author / publisher is clear” (47%, against 38% of all sites). Least often passed: several checks that no Agencies & professional services site we could read passed.

Every check, Agencies & professional services against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Agencies & professional services sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 93% 88% +5 points
No mixed (insecure) content 98% 99% −1 point
Core security headers are set 12% 15% −3 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 92% 90% +2 points
security.txt is published 2% 6% −4 points
Reached without a redirect chain 99% 98% +1 point
Caching or validation headers are set 92% 92% Level
The site settles on one host (www vs non-www) 87% 86% +1 point
robots.txt is present and not over-blocking 77% 79% −2 points
Not accidentally set to noindex 99% 99% Level
This page declares its canonical URL 66% 64% +2 points
Mobile viewport is set 87% 85% +2 points
Has a title tag 100% 99% +1 point
Title fits a search snippet 42% 42% Level
Has a meta description 89% 82% +7 points
Description fits a search snippet 58% 55% +3 points
The page has an H1 66% 63% +3 points
Logical heading order 56% 60% −4 points
Topic is consistent across title, H1 and description 46% 47% −1 point
Images have descriptive alt text 84% 82% +2 points
Your page's HTML isn't oversized 96% 97% −1 point
Open Graph tags for sharing 58% 48% +10 points
Twitter/X card tags 71% 62% +9 points
XML sitemap is present and referenced 60% 60% Level
Missing pages return a real 404 87% 85% +2 points
Images are optimised 29% 22% +7 points
Language and charset declared 92% 94% −2 points
hreflang for language variants — 99% —
Analytics is installed 65% 61% +4 points
Search Console / Bing verification 61% 68% −7 points
A favicon is set 92% 89% +3 points
No meta-refresh redirect 100% 99% +1 point
Your content survives without JavaScript 92% 89% +3 points
Your answer is in the HTML 82% 86% −4 points
Buttons, links and fields have names 49% 50% −1 point
Semantic HTML landmarks 46% 53% −7 points
Content is scannable in self-contained chunks 80% 78% +2 points
Claims come with figures, quotes or sources 50% 51% −1 point
Section headings are phrased as questions 21% 22% −1 point
Reading the page is affordable for a machine 85% 84% +1 point
No hidden text written for an AI model 100% 100% Level
Sitemap dates tell a machine what changed 54% 57% −3 points
The links in llms.txt resolve — 93% —
Author / publisher is clear 47% 38% +9 points
A machine-readable published / updated date 10% 13% −3 points
llms.txt is present and valid 15% 15% Level
Clean content for agents (Markdown) 16% 9% +7 points
Structured data is present 51% 45% +6 points
Structured data is valid 98% 97% +1 point
FAQ / Q&A schema — 36% —
Organization schema with sameAs 24% 16% +8 points
Right schema type for the page 86% 69% +17 points
Schema facts also appear in the page text — 53% —
Breadcrumb structured data — 13% —
AI crawlers aren't blocked 89% 83% +6 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 95% 94% +1 point
AI bot rules are explicit and intentional 21% 19% +2 points
Content usage preferences declared 7% 5% +2 points
Resource-discovery Link headers 3% 2% +1 point
No broken links 88% 89% −1 point
Links don't point at redirects 91% 85% +6 points
Descriptive anchor text 99% >99% −1 point
Sensible internal/external link mix 79% 88% −9 points
Links are real links 82% 81% +1 point
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 1% 1% Level
AI catalog 1% 1% Level
A2A Agent Card 0% 1% −1 point
WebMCP tools in the page 3% 2% +1 point
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 2% 1% +1 point
Content signals agree everywhere — — —
Agent Skills index 1% 1% Level
API catalog 1% 1% Level
OAuth authorization-server metadata 6% 4% +2 points
OAuth protected-resource metadata 4% 4% Level
OpenID Connect discovery 5% 4% +1 point
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — — —
Auth.md agent registration 1% 1% Level
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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