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Finance & insurance AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Finance & insurance sites we could read and says nothing about how many turned our scanner away.

Updated 11:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Finance & insurance leaderboard

How Finance & insurance sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

Not enough sites yet There are not enough sites yet to split them by score.

An industry is only known for a page our scanner could read, so these shares are of the Finance & insurance sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 26%
  • robots.txt disallows major AI crawlers 0%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers26%
robots.txt disallows major AI crawlers0%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Finance & insurance sites get right and wrong

Passed more often than on the average site: “Core security headers are set” (44%, against 15% of all sites); “Search Console / Bing verification” (88%, against 68% of all sites); “security.txt is published” (26%, against 6% of all sites). Least often passed: several checks that no Finance & insurance site we could read passed.

Every check, Finance & insurance against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Finance & insurance sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 94% 88% +6 points
No mixed (insecure) content 100% 99% +1 point
Core security headers are set 44% 15% +29 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 91% 90% +1 point
security.txt is published 26% 6% +20 points
Reached without a redirect chain 100% 98% +2 points
Caching or validation headers are set 94% 92% +2 points
The site settles on one host (www vs non-www) 88% 86% +2 points
robots.txt is present and not over-blocking 79% 79% Level
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 71% 64% +7 points
Mobile viewport is set 88% 85% +3 points
Has a title tag 97% 99% −2 points
Title fits a search snippet 48% 42% +6 points
Has a meta description 88% 82% +6 points
Description fits a search snippet 60% 55% +5 points
The page has an H1 56% 63% −7 points
Logical heading order 62% 60% +2 points
Topic is consistent across title, H1 and description 41% 47% −6 points
Images have descriptive alt text — 82% —
Your page's HTML isn't oversized 97% 97% Level
Open Graph tags for sharing 56% 48% +8 points
Twitter/X card tags 71% 62% +9 points
XML sitemap is present and referenced 56% 60% −4 points
Missing pages return a real 404 82% 85% −3 points
Images are optimised — 22% —
Language and charset declared 97% 94% +3 points
hreflang for language variants — 99% —
Analytics is installed 74% 61% +13 points
Search Console / Bing verification 88% 68% +20 points
A favicon is set 91% 89% +2 points
No meta-refresh redirect 100% 99% +1 point
Your content survives without JavaScript 82% 89% −7 points
Your answer is in the HTML 82% 86% −4 points
Buttons, links and fields have names 68% 50% +18 points
Semantic HTML landmarks 62% 53% +9 points
Content is scannable in self-contained chunks 79% 78% +1 point
Claims come with figures, quotes or sources — 51% —
Section headings are phrased as questions — 22% —
Reading the page is affordable for a machine 69% 84% −15 points
No hidden text written for an AI model 100% 100% Level
Sitemap dates tell a machine what changed — 57% —
The links in llms.txt resolve — 93% —
Author / publisher is clear 32% 38% −6 points
A machine-readable published / updated date 9% 13% −4 points
llms.txt is present and valid 18% 15% +3 points
Clean content for agents (Markdown) 15% 9% +6 points
Structured data is present 53% 45% +8 points
Structured data is valid — 97% —
FAQ / Q&A schema — 36% —
Organization schema with sameAs 18% 16% +2 points
Right schema type for the page — 69% —
Schema facts also appear in the page text — 53% —
Breadcrumb structured data — 13% —
AI crawlers aren't blocked 65% 83% −18 points
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 100% 99% +1 point
Your page arrives quickly 100% 94% +6 points
AI bot rules are explicit and intentional 29% 19% +10 points
Content usage preferences declared 0% 5% −5 points
Resource-discovery Link headers 0% 2% −2 points
No broken links — 89% —
Links don't point at redirects — 85% —
Descriptive anchor text — >99% —
Sensible internal/external link mix — 88% —
Links are real links — 81% —
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 0% 1% −1 point
AI catalog 0% 1% −1 point
A2A Agent Card 0% 1% −1 point
WebMCP tools in the page 0% 2% −2 points
AI usage preferences (Content-Usage) 0% <1% Level
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 0% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index 0% 1% −1 point
API catalog 0% 1% −1 point
OAuth authorization-server metadata 0% 4% −4 points
OAuth protected-resource metadata 0% 4% −4 points
OpenID Connect discovery 0% 4% −4 points
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — — —
Auth.md agent registration 0% 1% −1 point
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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