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Shopping & retail AI readiness statistics

In November 2026, we could only place a site in an industry where our scanner could read the page, so this page covers Shopping & retail sites we could read and says nothing about how many turned our scanner away.

Updated 11:07 UTC · November 2026

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

All sites on the State of the Web

See the Shopping & retail leaderboard

How Shopping & retail sites land

Every page we read gets a score out of 100, the number at the top of its report (how scoring works). Each row is a range of scores. Where too few sites score in the lowest ranges, they are joined into one row.

  • 91–100 39%
  • 0–90 61%
Show as a table
ScoreShare of sites
91–10039%
0–9061%

An industry is only known for a page our scanner could read, so these shares are of the Shopping & retail sites we could read.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

Better or worse

Not enough history yet.

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

AI access

  • robots.txt disallows some AI crawlers 14%
  • robots.txt disallows major AI crawlers 1%
Show as a table
What we foundShare of sites
robots.txt disallows some AI crawlers14%
robots.txt disallows major AI crawlers1%

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

What Shopping & retail sites get right and wrong

Passed more often than on the average site: “Search Console / Bing verification” (99%, against 68% of all sites); “Organization schema with sameAs” (37%, against 16% of all sites); “AI bot rules are explicit and intentional” (38%, against 19% of all sites). Least often passed: several checks that no Shopping & retail site we could read passed.

Every check, Shopping & retail against all sites

Share of sites that pass each check, over the sites the check applies to. The Gap column is the difference in percentage points between the two shares; a dash means not enough sites yet.

Check Shopping & retail sites All sites Gap (points)
Served over a secure HTTPS connection 100% >99% Level
HTTP redirects to HTTPS 92% 88% +4 points
No mixed (insecure) content 99% 99% Level
Core security headers are set 13% 15% −2 points
Not flagged for malware or phishing 100% 100% Level
No server version leakage 86% 90% −4 points
security.txt is published 3% 6% −3 points
Reached without a redirect chain 100% 98% +2 points
Caching or validation headers are set 93% 92% +1 point
The site settles on one host (www vs non-www) 91% 86% +5 points
robots.txt is present and not over-blocking 92% 79% +13 points
Not accidentally set to noindex 100% 99% +1 point
This page declares its canonical URL 82% 64% +18 points
Mobile viewport is set 86% 85% +1 point
Has a title tag 100% 99% +1 point
Title fits a search snippet 55% 42% +13 points
Has a meta description 93% 82% +11 points
Description fits a search snippet 66% 55% +11 points
The page has an H1 63% 63% Level
Logical heading order 53% 60% −7 points
Topic is consistent across title, H1 and description 44% 47% −3 points
Images have descriptive alt text 74% 82% −8 points
Your page's HTML isn't oversized 88% 97% −9 points
Open Graph tags for sharing 41% 48% −7 points
Twitter/X card tags 59% 62% −3 points
XML sitemap is present and referenced 71% 60% +11 points
Missing pages return a real 404 89% 85% +4 points
Images are optimised 23% 22% +1 point
Language and charset declared 98% 94% +4 points
hreflang for language variants — 99% —
Analytics is installed 80% 61% +19 points
Search Console / Bing verification 99% 68% +31 points
A favicon is set 98% 89% +9 points
No meta-refresh redirect 99% 99% Level
Your content survives without JavaScript 99% 89% +10 points
Your answer is in the HTML 98% 86% +12 points
Buttons, links and fields have names 27% 50% −23 points
Semantic HTML landmarks 56% 53% +3 points
Content is scannable in self-contained chunks 91% 78% +13 points
Claims come with figures, quotes or sources 58% 51% +7 points
Section headings are phrased as questions 11% 22% −11 points
Reading the page is affordable for a machine 54% 84% −30 points
No hidden text written for an AI model 100% 100% Level
Sitemap dates tell a machine what changed 34% 57% −23 points
The links in llms.txt resolve — 93% —
Author / publisher is clear 49% 38% +11 points
A machine-readable published / updated date 9% 13% −4 points
llms.txt is present and valid 32% 15% +17 points
Clean content for agents (Markdown) 23% 9% +14 points
Structured data is present 61% 45% +16 points
Structured data is valid 94% 97% −3 points
FAQ / Q&A schema — 36% —
Organization schema with sameAs 37% 16% +21 points
Right schema type for the page 82% 69% +13 points
Schema facts also appear in the page text — 53% —
Breadcrumb structured data — 13% —
AI crawlers aren't blocked 84% 83% +1 point
Automated visitors can reach your pages — — —
Engines are allowed to quote the page 99% 99% Level
Your page arrives quickly 94% 94% Level
AI bot rules are explicit and intentional 38% 19% +19 points
Content usage preferences declared 6% 5% +1 point
Resource-discovery Link headers 2% 2% Level
No broken links 95% 89% +6 points
Links don't point at redirects 78% 85% −7 points
Descriptive anchor text 100% >99% Level
Sensible internal/external link mix 96% 88% +8 points
Links are real links 66% 81% −15 points
Largest Contentful Paint (LCP) — — —
Cumulative Layout Shift (CLS) — — —
Interaction to Next Paint (INP) — — —
Page weight and render-blocking — — —
MCP Server Card 2% 1% +1 point
AI catalog 0% 1% −1 point
A2A Agent Card 2% 1% +1 point
WebMCP tools in the page 9% 2% +7 points
AI usage preferences (Content-Usage) 1% <1% +1 point
Licensing terms for AI (RSL) 0% <1% Level
Text-and-data-mining reservation (TDMRep) 0% <1% Level
Markdown version linked from the page 0% 1% −1 point
Content signals agree everywhere — — —
Agent Skills index 2% 1% +1 point
API catalog 2% 1% +1 point
OAuth authorization-server metadata 22% 4% +18 points
OAuth protected-resource metadata 22% 4% +18 points
OpenID Connect discovery 20% 4% +16 points
Web Bot Auth (operates a signed bot) 0% <1% Level
Universal Commerce Protocol manifest — — —
Auth.md agent registration 2% 1% +1 point
AI discovery via DNS 0% <1% Level

Based on the sites Bot Appétit has scanned. Most of these sites come from lists we scan for research. Not a random sample of the web.

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